To launch the new Nike Hypervenom football boot BBH developed the world's largest football installation. Thai teens were invited to trial the boot while testing their agility, accuracy and speed against a virtual opponent and then shooting at targets projected on to the screens around them. The pitch was 10m x 10m with 5m high screens mounted on three sides. It even presented a challenge to three of the FC Barcelona team who came to promote the event, including Neymar Jr.