It can be hard to find the space to jog or run in Jakarta. But to promote a 10k run in the city, Nike encouraged any runners that were in training to #BajakJKT (Bajak meaning to 'hack' and JKT meaning 'Jakarta'). As part of this we hacked a whole building, turning it into a vertical run with live dynamic feeds of all of the runners being displayed on the exterior of the building using 3D mapping and projection.