For the launch of Ikea's 2015 catalogue BBH Singapore created a campaign which parodied the might of the tech giants, and positioned the catalogue as the latest in 'must have' gadgetry.
The video inadvertently went viral and has currently racked up over 16m views to much aclaim.
To accompany the video we produced a website which paid homage to a well known tablet, empahsising the catalogue's functions and features.
You can view the website here
